Beyonce, Social Media & The Importance of Being You

Despite many of us  in the Reputations office (read: only me) devouring celebrity news, we don’t work in that space. Our core competency is reputation management and corporate communications, so celebrity publicity isn’t something I can speak to with any expertise (other than: don’t follow the Lohan example)

I digress. This past week I fell under the thrall of a newly launched celebrity website: Beyonce’s Tumblr

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