Beyonce, Social Media & The Importance of Being You
Despite many of us in the Reputations office (read: only me) devouring celebrity news, we don’t work in that space. Our core competency is reputation management and corporate communications, so celebrity publicity isn’t something I can speak to with any expertise (other than: don’t follow the Lohan example)
I digress. This past week I fell under the thrall of a newly launched celebrity website: Beyonce’s Tumblr.