Time to Embrace the Possibilities of Crowd Funding
We see it happen constantly, a critically acclaimed television show, with a small but passionate fan base gets cancelled before its time.
When the short-lived cult hit Firefly was cancelled fans were instrumental in convincing studio heads to give it new life in the form of the motion picture Serenity. Unfortunately, the film grossed only $38.9 million worldwide, falling just shy of covering its $39 million budget.
It is understandable why studio heads would be hesitant to back projects based on similar fan outcries.
Nevertheless, another short-lived cult hit television series is about to be made into a movie. Only this time, it won’t be a studio, but instead the show’s small but passionate fan base that will be putting up the money.
Earlier today, Veronica Mars creator Rob Thomas took to the crowd funding platform Kickstarter to ask fans for $2 million to make the show into a movie.
Within four hours he had raised $1 million.
He will surpass his goal by a long shot before the day is through.
A movie that was long thought dead is going to be made and it’s because the creators were able to tap into the power of social media and online crowd funding.
While this is probably the most prominent Kickstarter campaign yet, the service is not limited to helping fund movies. It has been used to successfully fund upstart businesses from breweries and hot sauce companies, to makers of smartphone accessories and video game consoles.
So, if you have a business idea that is in need of funding, consider the possibilities crowdsourcing has to offer. You probably won’t raise $1 million in a few hours. But, by tapping into the power of social media, you might just find people who are interested in what you are trying to do and willing to put up money to see you succeed.
The Modern Day Witch Hunt
I am not a fan of Tom Flanagan, or the conservatives, or child porn for that matter. But I am troubled by the way any semblance of rational thought goes out the window when certain key words are mentioned: child pornography, child molester, pedophile.
And I am troubled by the way the bullies in the audience of the video ask rambling, nearly incoherent questions and the speaker—in this case Flanagan —is supposed to be able to answer every question in a real and engaging way, while every single word can be parsed and posted on YouTube if there is any chance of it embarrassing him or the conservative government, all while being heckled by hostile bullies.
This kind of bullying—and that is what it is—stifles real discussion. It stifles people from even asking some very legitimate questions: should we have mandatory sentences for people who do nothing but view pictures? Who decides which pictures? Where is the balance between deterring harmful behaviour (the production of child porn) and freedom of speech?
Often the people who raise these issues are not very likable folk—think Robin Sharpe—and it is far too easy to jump on the bandwagon of public revulsion. But we do so at great peril to our liberties and often great damage to sometimes thoughtful people. This stifles debate, and discourages good people from engaging in those debates.
There is a constant stream of characters baying to protect us from the great evil, whether that evil be crime, foreigners, other religions, child porn or ourselves. We should debate long and hard before surrendering one iota of our freedoms to protect us from those evils.
Microsoft Monitors Twitter, Gets My Money
I am someone who has long considered himself an Apple user. I’ve never quite made it to true “fanboy” levels, but my phone is an iPhone, my mp3 player is an iPod and my laptop has long been a Mac.
So, when it came time to invest in a new laptop, it was a forgone conclusion that it would be a MacBook.
Then something unexpected happened.
Mike “Gabe” Krahulik, artist and co-creator of the wildly successful webcomic Penny Arcade tweeted that he had played with a Microsoft Surface Pro in store and thought, with its pressure sensitive pen, it might make a good portable Cintiq for him to draw the comic on the road. Someone at Microsoft saw that tweet and decided to send him one to try (despite his history of being… less than kind to their products).
Gabe went on to write a long post on his website praising the Surface Pro as not only an excellent tablet/laptop, but also a powerful digital art tool (an aspect that has been underrepresented in their marketing). He included videos of himself using the device and even produced that day’s comic with it.
By simply monitoring Twitter, Microsoft gained the opportunity to turn a cultural tastemaker into a champion for their product.
This served to do something that no amount of advertising was able to do: It got me excited enough about the Surface Pro to forsake my Mac and actually go out and buy one.
So, if your business isn’t taking part in the social media conversation, what opportunities might you be missing?
Pipeline Wars: Who speaks for shipping?
I wrote an article for BC Shipping News about pipeline companies bungling of the public discussion and the deafening silence of the shipping industry. You can check it out here:
Instagram and the Culture of Free
Every year sees its share of PR debacles. As this one draws to an end, we were lucky enough to get at least one last doozy. No, not the Mayans blowing another doomsday prediction (does anyone know when the next one is supposed to be?). I’m speaking of course, of Instagram.
In case you’ve missed out, Instagram is an online photo-sharing/social networking service. It lets users take pictures, apply cool filters, then share them with the world. Some took to the service as a way to share their photography and build a name for themselves. Most used it to take pictures of their breakfast.
(I, of course, used it for REAL art. It’s taken through the blinds. That’s pretty deep and meaningful, right?)
It quickly became the most popular thing in the world.
The internet collectively exploded as people suddenly became very protective of that picture they took of their scrambled eggs last week.
But here’s the unpopular opinion. They will need to start making money soon. It will either be through advertising or by becoming a paid service.
I love free things as much as the next guy. I mean, paying for stuff is the worst. Right?
When it comes to the future of a “free” service like Instagram though, I only see three possible outcomes:
1) It dies because it fails to make any money (turns out it costs money to run things)
2) It becomes a pay-to-use service (is it worth $5 per month to you?)
3) When I take a picture of my Starbucks coffee and tag it #ilovestarbucks, Instagram and Starbucks can tell all of my friends how much I just said I love that Starbucks
Alexis Madrigal at The Atlantic sums it up much better than I could ever hope to: If you are not paying for it, you’re not the customer; you’re the product being sold.